So I'm sitting in my hotel room watching the football (I go down to London for work for three days every month), and an ad comes up for Carlsberg's Draughtmaster. I'm sitting in front of the laptop, so I have a look at the website. The thin is basically a Kegerator, and it's a fair enough concept. My beef is with the website, though; more specifically, with the website's progress indicator.
Here's what you see while you wait for the Flash website to load. It's the 'C' part of the Carlsberg logo, which is cute, and it fills up with beer-coloured stuff, starting at the tip of the C and going around the C until it reaches the top.
And it fills up radially - it's like a pie chart filling up, rather than an animation of someone pouring beer into a Carlsberg logo C. It doesn't start with the bottom of the C filling up, then both sides of the C until the tip is full, then filling up the left hand side until it reaches the top.
More importantly, there's no head on that pint. What were they thinking? If you're going to have a website about how you can have a perfect pint in the comfort of your living room, and you're going to animate your logo filling up with beer-coloured stuff, then make that animation look like beer!
